My Creative Strategy Work

Developed an immersive world for a craft botanical skincare brand. Starting with Brand ID, and packaging hierarchy, I expanded my creative direction to experiences, a retail concept, and brand values.

I built a cannabis brand for people who didn’t identify with cannabis culture, then launched the world’s first mainstream co-branded edible with Ritual Coffee, pairing low-dose effects with a sophisticated, productivity-minded point of view. Repeatable effects that help you get shit done, and restore your mind-body balance.

I helped bring humanity into enterprise tech by putting customers and frontline workers at the center of the story, from campaigns and brand films to leading our global customer conference for more than 600 attendees worldwide

Leading innovation in social media and digital marketing, my efforts let a local manufacturer penetrate the tech sector, get nominated for best social media camapign (losing out to HBO's True Blood!) and expand our retail presence while building out a strong network of brand champions and enthusiasts.